The pathway to strong consumer connections is paved with insights and strategy that builds the confidence to deliver excellent brand executions that truly connect with consumers, deepen loyalty and increases long term brand value. From developing consumer insights to market execution, our goal at Fuss is to deliver optimized expressions of your brand to the market.

 
 
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Think

Strategy: Focus on defining the problem, the market, and the consumer to deliver clear objectives.

  • Business Opportunity Assessment

  • Insights Gathering and
    Imperative Generation

  • Customer—Market Identification
    and Segmentation

  • Strategic Imperative Developments

  • Portfolio Strategy



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Feel

Branding: Develop BRAND IDENTITY AND CAPTURING POINTS OF DIFFERENCE THAT CONNECT TO CONSUMERS.

  • Brand DNA Mapping

  • Brand Positioning

  • Identity Modeling

  • Story Development

  • Connection Point Development

  • Naming and Brand Voice

  • Brand Identity Design

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Deliver

Marketing: Build on Strategic communication plan and delivering market impact.

  • Brand/Consumer Activation Planning

  • “Go To Market” Sales Plan

  • Media Strategy

  • Creative Development and Execution

  • Analytics/Countermeasures

  • Trining, Facilitation and Implementation